In 2013 Pete and Gerry’s, the parent company of Carol’s Eggs, became a Certified B Corporation. We were the first livestock-farming company in the world to earn this certification, joining some 10,000 other for-profit companies who believe there’s a better way to define “good” business.
Traditional corporations measure their success by the profits they earn for shareholders—but B Corporations are committed to creating benefits for all stakeholders (workers, suppliers, customers, community, and the environment). They follow three guiding principles: Social Responsibility, Sustainability, and Profitability, in all the decisions they make as a company.
The B Corporation movement was started by B Lab, a nonprofit organization that uses the power of business to solve social and environmental problems. Its third-party certification program verifies sustainable business practices, in the same way that Fair Trade USA certifies coffee, or Humane Farm Animal Care certifies our eggs are produced humanely.
To be certified, we must regularly earn a minimum score on B Lab’s B Impact Assessment—a comprehensive set of standards that measures our overall social and environmental performance. Learn more about the Assessment standards here.
The Certified B Corporation seal on our cartons is your guarantee that we aren’t just talking about running our business in a socially and environmentally conscious way—we are living those values and always will. It’s just—well, good business!
To find out more about B corporations and the standards we follow, visit www.bcorporation.net.